Practice 06
Managed Services
A senior marketing and communications function without the headcount. Monthly deliverables, service-level commitments and executive reporting: the long-term partnership model we prefer.
The problem
Too big to ignore marketing, too small for a full team
A senior marketing hire is expensive; a junior one needs direction you don't have time to give; and juggling freelancers makes you the project manager. Meanwhile communication, SEO and content quietly decay between campaigns.
The solution
A retained function, not a vendor
GoTo operates as your outsourced marketing department or communications office, with defined monthly deliverables, SLAs, response times, a reporting schedule and review meetings written into the agreement.
Subscription tiers
Choose the level of partnership
GoTo Essential
- Monthly strategy check-in
- Website maintenance
- Basic SEO
- Social media guidance
- Email support
GoTo Growth
- Marketing management
- Communications support
- Monthly reporting
- AI optimisation
- Website management
- Quarterly strategy review
GoTo Enterprise
- Dedicated account manager
- Executive advisory
- AI governance support
- Continuous optimisation & planning
- Staff workshops
- Crisis communications support
All retainers are billed monthly in advance and include monthly deliverables, SLAs, response times, a reporting schedule and review meetings. Fractional CMO, CCO and AI adviser arrangements are scoped individually.
Benefits
What changes for you
- Senior capability at a fraction of a senior salary.
- Continuity: marketing and communications that keep working between campaigns.
- Monthly reports covering work completed, KPIs, analytics, risks and next month's priorities.
- Enquiries acknowledged within one business day: contractually.
Process
How the partnership runs
Onboard & baseline
Systems access, brand and channel audit, KPI baseline, 90-day plan.
Deliver & report
Agreed deliverables executed; report and review meeting with actions and owners.
Review & refocus
Strategy review against the balanced scorecard; plan adjusted on evidence.
Case study: concept demonstration
A communications office for an organisation of forty
An NGO with no communications staff retained GoTo Growth: donor newsletters, impact stories, website and SEO management, and media liaison: all reported monthly. Leadership now spends its communication time on decisions, not production.
FAQ
Common questions
Retainers run month to month after an initial onboarding period stated in the agreement. We keep clients through results, not lock-in.
The Growth tier manages the function's output. A fractional CMO or CCO additionally sits in your leadership meetings, owns the strategy and manages internal or external resources on your behalf.
Yes: tiers adjust at quarterly reviews. Many clients start on Essential after a project and move up as results compound.
Everything is yours: accounts, content, documentation and reporting history. Offboarding follows a documented closure procedure with full handover.
Get a function, not a supplier
Tell us your context and we will recommend the right tier: honestly, including "not yet".