Practice 01
Strategy & Advisory
The practice that decides what deserves to be built. Diagnosis, direction and executive counsel, before a rand is committed to execution.
The problem
Activity without direction is just expensive motion
Organisations commission websites, campaigns and rebrands to fix symptoms: while the causes sit upstream in strategy, governance or process. The result is money spent amplifying confusion. The Five Business Problems all share one root: decisions made without evidence.
The solution
Evidence first, then a roadmap
We run structured discovery: executive interviews, audits, competitor benchmarking, AI readiness, then convert findings into strategies with owners, timelines and success measures. You get direction your whole leadership team can defend.
What you receive
Deliverables
Business Discovery & Diagnostic
Executive interviews, stakeholder analysis, business model review, assessments across marketing, communications and digital, AI readiness, SWOT. Delivered in 1–2 weeks with a 90-Day Action Plan.
Strategic Communications Plan
Situation analysis, stakeholder mapping, objectives, key messages, channels, crisis framework, implementation plan and measurement framework.
Marketing Strategy
Market research, personas, competitor analysis, positioning, campaign strategy, digital roadmap, budget recommendations and KPIs.
Brand Strategy
Positioning, architecture, personality, messaging framework, value proposition, employer branding and customer experience strategy.
Digital Transformation Strategy
Digital maturity assessment, process mapping, technology recommendations, automation opportunities, AI integration roadmap and digital governance.
Executive Advisory
Ongoing counsel for CEOs, executive directors and boards: hourly, half-day or retained. Crisis communications support included at Enterprise tier.
Benefits
What changes for you
- Leadership alignment around a scored, evidence-based picture of the organisation.
- Budgets directed at causes, not symptoms: typically reducing wasted execution spend.
- Strategies with named owners, timelines and measurable success criteria.
- A defensible roadmap for boards, councils, donors or shareholders.
Process
How the engagement runs
Discover
Interviews, audits, benchmarking. Output: Discovery Report.
Define
Strategy workshop, positioning, roadmap development.
Decide & hand over
Executive presentation, prioritised roadmap, measurement framework, and optional implementation support.
Case study: concept demonstration
The website that wasn't the problem
A professional services firm requested a website rebuild after enquiries stalled. Discovery showed the site was adequate, but enquiries were answered in an average of four days, and the firm's positioning was indistinguishable from competitors. The engagement became a positioning strategy, an enquiry-handling process and then a modest site refresh.
FAQ
Common questions
One to two weeks for the Business Discovery & Diagnostic. A full GoTo360™ across nine dimensions typically runs two to four weeks depending on stakeholder availability.
No. Strategies are written to be executable by any competent team: internal or external. Many clients do continue with us because the same people who diagnosed the problem deliver the solution.
Diagnostics and strategies are fixed-fee with transparent deliverables. Advisory is hourly, half-day, full-day or retained monthly. Every proposal states assumptions and exclusions.
Senior consultants applying the GoTo IMPACT™ methodology and the documented SOP for discovery and diagnostics. The process is the same regardless of who performs the work: that is the point of the operating system.
Get the diagnosis before the prescription
Book a discovery session and leave with a clearer picture of your organisation: whatever you decide next.